SWATCH Boutique

Make a stop at the Swatch Drive-Thru Store! It combines creativity and practicality.

Swatch Drive-Thru Store

It combines creativity and practicality: anyone approaching the new Swatch building on wheels can remain comfortably seated and, in two easy steps, get the very Swatch watch he or she has selected. As easy as buying a cheeseburger – but less fattening!

Monday – Friday 10:00 – 18:00
Saturday & Sunday 10:00 – 17:00
Phone +41 32 321 23 21


To view the directions to the Drive-Thru Store, simply enter your location and find out how to reach us.

Various bus connections are available from Biel/Bienne train station. From there you can reach us by taking the bus services 2, 3, 4, or 72 and stop at the bus station OMEGA. There are limited blue zone parking spaces available around the museum, requiring a parking disc with a maximum stay of one hour. Further parking spaces (paid) are also available close to the museum in Gurzelen paid parking on Falkenstrasse.

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Planet Swatch

Join us on the second floor of Cité du Temps for a journey through Swatch time… Let yourself be transported into the past, present and future of our brand through designs, experiences and artworks, and unleash your imagination: you’ll understand that Planet Swatch is so much more than a museum!

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Omega Museum

Relocated to a stunning new building in 2019, OMEGA Museum tells the compelling story of the Swiss brand through immersive movies, compelling showcases and fun interactive experiences. Those wishing to delve into the details of OMEGA’s past, present and future, will not be disappointed.

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The Cité du Temps was entirely designed by the world-renowned Japanese architect and Pritzker Prize winner Shigeru Ban. The building is nestled between Omega’s historic buildings and the new Swatch Headquarters.

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