Privacy Notice

1. About this Privacy Notice

  1. 1.1 This is the privacy notice (“Notice”) of Cité du Temps SA, Nicolas G. Hayek Strasse 2, 2502 Biel, Switzerland, (“Cite´du Temps”, “we“, “us”, “our”). Cité du Temps is the data controller for the purpose of this Notice.
  2. 1.2 This Notice, together with our Terms of Use, sets out the basis on which we will process any personal data obtained in connection with your use of and interaction with this website or any other online presence administered by us including our social media presences and our applications, (collectively referred to as “Website”).
  3. 1.3 We will post any changes we may make to our Notice on this Website or communicate them to you by email.
  4. 1.4The Notice currently in place dates of May 28, 2019.

2. What personal data do we collect from you?

  1. 2.1 We collect personal data that you provide to us, such as by making a reservation, filling out a contact form, registering for an account, using interactive features, subscribing to a service, requesting information and/or material. Such personal data may consist of contact information (such as name, postal address, email address, and mobile or other telephone number).
  2. 2.2 We collect metadata, for example details of your visits to the Website, such as traffic data, location data, IP address, browser information, session data, preferences, settings, weblogs and other communication data, which we monitor during your interaction with the Website.

3. On which basis do we process your personal data?

  1. 3.1 We process your personal data for the purposes indicated or obvious at the time of collection and to which you have agreed, for example by contacting us or making a reservation.

4. For which purposes do we process your personal data?

  1. 4.1 We process your personal data for the following purposes:
    1. 4.1.1 If you fill out a reservation or contact form providing your name, email-address, telephone number, preferences, etc., we use your data for handling your reservation, answering your questions, sending you information or performing other tasks you ask us to.
    2. 4.1.2 If you subscribe to a service like our newsletter by providing us with your email-address and name, then we use this data for sending you our newsletter.
    3. 4.1.3 We process your personal data also to comply with and enforce applicable legal requirements, our Terms of Use, relevant industry standards, contractual obligations and our policies.
  2. 4.2 We may process the metadata we collect from you to improve our Website, to analyze traffic trends and Website usage, to develop and analyze statistical and demographic data, or to optimize our online presence.

5. To whom do we disclose and transfer your personal data?

  1. 5.1 We may disclose your personal data to the following recipients or categories of recipients for them to use the data on their own behalf and under their own control (controllers):
    1. 5.1.1 Our parent company The Swatch Group Ltd, Seevorstadt 6, 2501 Biel/Bienne, Switzerland (“Swatch Group”);
    2. 5.1.2 The headquarters of the brands that are represented in our venue (“Brand HQ”).
  2. 5.2 We may disclose your personal data to the following recipients or categories of recipients acting on our behalf and/or as partners (processors), limited to the purpose of the execution of their obligations, which are contractually bound to adhere to an adequate level of data protection when processing your personal data (for example to fulfil orders, deliver packages, process credit card payments, provide customer service, send postal mail and e-mail, store and process data, host websites, remove repetitive data from customer lists, analyse data, provide marketing assistance, execute customer satisfaction surveys, provide customized advertising):
    1. 5.2.1 Swatch Group;
    2. 5.2.2 Brand HQ;
    3. 5.2.3 Our data processing center in Switzerland;
    4. 5.2.4 Our affiliates within Swatch Group;
    5. 5.2.5 Our third party service providers.
  3. 5.3 We may disclose your personal data if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of us.
  4. 5.4 This Website may contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

6. For how long do we process your personal data?

We process your personal data:

  • until we are sure that you are satisfied after you have approached us, e.g. to order a catalogue, to ask a question, make a reservation, to request information, or to make an appointment, etc. but no longer than twelve (12) months after the last contact, unless we can rely on another justification, have informed you otherwise or you have given your consent for a longer retention period;
  • for as long as laws require us, e.g. legal retention obligations based on bookkeeping or tax laws and regulations.

7. What are your rights?

  1. 7.1 You have the right:
    • to request from us access to and rectification or deletion of your personal data;
    • to request us to restrict the processing of your personal data, in particular to object to the processing of your personal data for direct marketing purposes; and
    • to request from us to provide you or any person or entity you appointed with a digital file of your personal data (data portability).
  2. 7.2 You may withdraw your consent that allows us to process your personal data for the indicated purposes at any time.
  3. 7.3 To exercise the above rights, you may contact us as indicated below.
  4. 7.4 You also have the right to lodge a complaint with the competent authority.

8. Notice regarding Cookies

  1. 8.1 On this Website, we may use the following cookies, cookie categories and other technologies, but no spyware, for the indicated purposes and, if applicable, deployed by or with the assistance of the indicated partners:
    • Strictly necessary cookies. These are cookies that are required for the operation of the Website and for you to be able to complete services you ask for. They include, for example, cookies that enable you to log into secure areas of the Website.
    • Functional cookies. These cookies record information about choices you make on the Website, such as your user name, language or the region you are in. In this way, we are able to personalize your visit to the Website.
    • Analytical cookies. These cookies allow us to collect information about how visitors use the Website, for example to count visitors and to see how visitors move around the Website. They record your visit to the Website, the pages you have visited and the links you have followed. These cookies do not collect information that identifies you. All information is anonymous. This helps us to improve the way the Website works.
      • We may rely on Google Analytics, a service provided by Google, Inc. (“Google”), to analyze your use of the Website. The information generated by Google Analytics is subject to Google’s privacy and cookie policy and will be transferred to and stored by Google on servers in the USA. Prior to the transfer, it will be anonymized by removing the last octet of your IP address. Google will then process it on our behalf in order to evaluate your use of the Website, to compile reports on Website activity and to provide other services related to Internet usage. Google will not link your IP address with any other data held by Google. Note, however, that if you have enabled Google to associate your web and app browsing history with your Google account, and you have given Google permission to use the information of your Google account to personalize ads, Google may link the analytical cookies, and the information collected with them, with the information from your Google account. You may refuse the use of cookies for the aforesaid purposes by setting your browser accordingly; however, in that case, you may not be able to use the full functionality of the Website. You may further opt-out of the collection of your usage data (including your IP address) and its processing by downloading and installing the add-on for your current web browser. For more information about the use of your data by Google, please visit Google’s website. The Google Analytics cookies used on this Website are:
        • _ga: this cookie contains a unique value to distinguish between website visitors and has a lifespan of 2 years;
        • _gid: this cookie contains a unique value to distinguish between website visitors and has a lifespan of 24 hours;
        • _gat: this cookie is used to throttle requests to the server and has a lifespan of 10 minutes

9. How can you contact us?

For any questions or to exercise your rights, you may contact us as follows:

Postal address:
Cité du Temps SA
Nicolas G. Hayek Strasse 2
2502 Biel

Telephone number: +41 32 343 89 00