OMEGA Museum

Relocated to a stunning new building in 2019, the OMEGA Museum tells the compelling story of the Swiss brand through immersive movies, compelling showcases and fun interactive experiences.

Location: 1st floor

The journey to the heart of OMEGA includes a 360° history of time, a giant walk-in Speedmaster, and a magical animation revealing the inner-workings of the famous Co-Axial Escapement.

Along the way, visitors can unleash their inner Olympian on a 9m running track and even record their time with OMEGA’s Official Timekeeper technology. They can explore OMEGA’s history of women’s watchmaking, walk across a lunar surface and enter the exciting world of James Bond 007.

Those wishing to delve into the details of OMEGA’s past, present and future, will not be disappointed.

The brand’s long and distinguished history unfolds in the most appropriate way – through a 50m steel bracelet, with 64 treasury windows.

There is also a showcase highlighting OMEGA’s latest adventures… and of course, there are many – many – OMEGA watches.

OMEGA Boutique

Opening hours

Tuesday – Friday: 10:00 – 17:00
Saturday & Sunday: 10:00 – 17:00
Monday: closed


Adults Free
Children under 12 years Free
Adolescents < 18 years of age, Students, AHV, AI Free

Group visits

To ensure the smooth organization of your visit, we kindly ask you to contact us by e-mail at least 72 hours prior to the requested date.

For groups and school classes with more than 10 participants, please contact us.

Requests for group visits are handled by our reservations team.

Please send your request in advance by email to and confirmation will follow subject to availability.

How to get here

To view the directions to the Cité du Temps, simply enter your location and find out how to reach us.

Various bus connections are available from Biel/Bienne train station. From there you can reach us by taking the bus services 2, 3, 4, or 72 and stop at the bus station OMEGA. There are limited blue zone parking spaces available around the museum, requiring a parking disc with a maximum stay of one hour. Further parking spaces (paid) are also available close to the museum in Gurzelen paid parking on Falkenstrasse.

Get directions

Planet Swatch

Join us on the second floor of Cité du Temps for a journey through Swatch time… Let yourself be transported into the past, present and future of our brand through designs, experiences and artworks, and unleash your imagination: you’ll understand that Planet Swatch is so much more than a museum!

Learn more


The Cité du Temps was entirely designed by the world-renowned Japanese architect and Pritzker Prize winner Shigeru Ban. The building is nestled between Omega’s historic buildings and the new Swatch Headquarters.

Learn more