Planet Swatch

From the very beginning we have been defined by joie de vivre, positive provocation, and our commitment to art and sports.

Location: 2nd floor­

Several thousand of our most intriguing watches – colorful and avant-garde and all with their own stories to tell – are presented in a dynamic environment. From our earliest models to the most recent ones, see how taste evolved, legends were created, icons were born. We look forward to sharing them with you!

Opening hours

Tuesday – Friday: 11:00 – 18:00
Saturday & Sunday: 10:00 – 17:00
Monday: closed


Adults CHF 10.–
Children under 12 years Free
Adolescents < 18 years of age, Students, AHV, AI, Schools & groups > 8 people CHF 5.–
Free admission until July 21st

How to get here

To view the directions to the Cité du Temps, simply enter your location and find out how to reach us.

Various bus connections are available from Biel/Bienne train station. From there you can reach us by taking the bus services 2, 4, 7, or 72 and stop at the bus station OMEGA. There are limited blue zone parking spaces available around the museum, requiring a parking disc with a maximum stay of one hour. Further parking spaces (paid) are also available close to the museum in Gurzelen paid parking on Falkenstrasse.

Get directions

Swatch Drive-Thru Store

Make a stop at the Swatch Drive-Thru Store! It combines creativity and practicality: anyone approaching the new Swatch building on wheels can remain comfortably seated and, in two easy steps, get the very Swatch watch he or she has selected. As easy as buying a cheeseburger – but less fattening!

Monday – Thursday 10:00 – 18:00
Friday & Saturday 10:00 – 17:00
Phone +41 32 321 23 21

Omega Museum

The OMEGA Museum will open its doors on July 23, 2019.
Relocated to a stunning new building in 2019, OMEGA Museum tells the compelling story of the Swiss brand through immersive movies, compelling showcases and fun interactive experiences. Those wishing to delve into the details of OMEGA’s past, present and future, will not be disappointed.

Learn more


The Cité du Temps was entirely designed by the world-renowned Japanese architect and Pritzker Prize winner Shigeru Ban. The building is nestled between Omega’s historic buildings and the new Swatch Headquarters.

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Special exhibition

In an exclusive partnership with the prestigious watchmaking brand OMEGA SA in Bienne, the School of Applied Arts in La Chaux-de-Fonds (EAA) has worked together to commemorate the 50th anniversary of Man’s first steps on the Moon.

Learn more