OMEGA Boutique

The doors are open at our legendary home of watchmaking, with an entire OMEGA universe waiting to be explored.

Situated just moments from our manufacture, this unique and spacious Boutique takes you to the heart of our brand, where you are sure to find the watches and accessories you have always dreamt of.

Experience Our World

There is no other Boutique that brings you this close to OMEGA. Step inside and let our expert staff guide you through the latest and most iconic designs. You will find a wide selection of pieces, born from our famous heritage, and crafted with today’s highest standards of precision and beauty. This is a chance to immerse yourself in our renowned Swiss watchmaking, with full Customer Service and world-class shopping on offer. Take your time and enjoy every second of discovery.

Opening hours

Monday – Friday 10:00 – 18:00
Saturday & Sunday 10:00 – 17:00
Phone +41 32 343 89 89


To view the directions to the OMEGA Boutique, simply enter your location and find out how to reach us.

Various bus connections are available from Biel/Bienne train station. From there you can reach us by taking the bus services 2, 3, 4, or 72 and stop at the bus station OMEGA. There are limited blue zone parking spaces available around the museum, requiring a parking disc with a maximum stay of one hour. Further parking spaces (paid) are also available close to the museum in Gurzelen paid parking on Falkenstrasse.

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Omega Museum

Relocated to a stunning new building in 2019, OMEGA Museum tells the compelling story of the Swiss brand through immersive movies, compelling showcases and fun interactive experiences. Those wishing to delve into the details of OMEGA’s past, present and future, will not be disappointed.

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Planet Swatch

Join us on the second floor of Cité du Temps for a journey through Swatch time… Let yourself be transported into the past, present and future of our brand through designs, experiences and artworks, and unleash your imagination: you’ll understand that Planet Swatch is so much more than a museum!

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The Cité du Temps was entirely designed by the world-renowned Japanese architect and Pritzker Prize winner Shigeru Ban. The building is nestled between Omega’s historic buildings and the new Swatch Headquarters.

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